Start with the image
The architectural facade and good photography are what stop the scroll first. Invest in high-quality images and renders.
Show what the buyer cares about
Project name, location, price or starting price, the top feature and a clear way to get in touch. Too many details on a poster scatter attention.
Make contacting easy
A direct WhatsApp number and a quick link shorten the path. Make sure whoever receives the enquiry replies fast; delay loses the opportunity.
Follow up and retarget
Retarget those who engaged with the ad or visited the project page, and measure cost per enquiry rather than settling for view counts.
Key takeaways
- A strong image and a simple design
- Essential information only
- One-tap contact
- Measure cost and quality of enquiries