Start with the goal, not the platform
Before choosing a platform or designing a first post, decide what you want: awareness? enquiries? sales? The goal determines the content, the platforms and the success metrics.
Know your audience in each market
Audiences in Saudi Arabia and Oman share a lot but differ in dialect, occasions and the platforms they use most. Understand who you're speaking to, what matters to them and where they spend time.
Balance your content types
Mix content that introduces you, content that gives value and content that calls to action. If everything is an offer the audience gets tired; with no offers, followers never become requests.
Keep one visual identity and one voice
Consistency in colors, fonts and tone of writing makes your brand recognizable before people see its name.
Key takeaways
- Set one main goal per period
- Tailor content to each platform and market
- Give every post a clear call to action
- Review performance monthly and adjust the plan