Shared seasons
Ramadan and the two Eids, back to school, White Friday, and the summer travel season. Buying behavior and browsing times shift in these periods.
National occasions
In Saudi Arabia: National Day (September 23) and Founding Day (February 22). In Oman: National Day (November 18). National campaigns need sensitivity in message and design.
How to plan
Start preparing well ahead of the season: the idea, designs, budget and ad testing. During the season, watch performance and adjust quickly.
Key takeaways
- Set the year's calendar at the start of the year
- Reserve budget for major seasons
- Prepare materials weeks before the season
- Never publish a national message without careful review